Keywords
Having the right keywords can make all the difference from your video being seen and not being seen. Just like your website, there are keywords that you can embed into tags to help viewers find your video. So let's say you own a dog grooming company, and you make a simple video on how to bathe your dog; you will want to have keywords such as "dog" and "bathe" as some keywords. BUT.... it gets a little more complicated than that. You have to think about all the other Dog Grooming companies in the world that are posting videos just like yours. So, you will have to do a little bit of research to find out how you can set yourself apart. Because you will have to understand that if you're using keywords like "dog" and "bathe"; most likely so are the other dog grooming companies.
There are free resources you can go to on the Internet that can help you do this research. The two I always go to are Google/Adwords/KeywordTool and Google/Insight. These sights will give you a clearer idea of what keywords your competitors use and what keywords your audience is searching for. Having this information can really make a difference. First of all, the internet is so flooded with so many websites and content that singe string keywords don't really work anymore. You will have to start using two string or three string keywords to be more specific for your keywords. For example, the keywords "dog" and "bathe" are sings string keywords so you will have to be a little more specific and use "dog bathing". But even then you might find that you will have to be more specific than that because your competitors might be using the same keywords. And since you don't want to fall into large group of competitors, you may have to add more information to your keywords like your location or city so your keyword may be "Dallas Dog Bathing". But before you jump to using that as a keyword lets see if that particular keyword is even being searched by viewers and used by competitors. The one thing that most people need to get past is how simple most of these keywords will be, but you will find that some of the keywords may sound simple and easy but the order the words are in can make all the difference. For example, we chose "Dallas Dog Bathing" but you may find that people are searching "Dog Bathing Dallas". But we would have to do the research so let's get started.
You want to start by going to Google/Adwords: this will help you get an idea of what your competition is for the same keywords and not only that, but it will also give you more keyword options that you may not have thought of.
If you look at the picture above, this is what you should see when going to Google/Adwords. At the top is where you will add your keyword, to the left side is where you choose if you want the keyword to be exact with your keyword, a broad idea of other keywords, or in a phrase. I choose exact because I'm looking for more exact keywords that are used. But depending on what type of keyword you're looking for you can check the others. In the section below will show you the other keywords with the level of competition for that keyword giving you an idea of other websites using the same keyword. And to the right is how often they are clicked from a global standpoint and local standpoint, I look more at locally but having high numbers in both areas is good. So ideally you would want a keyword with a large amount of clicks with a low competition amount. It is always a good idea to take notes of the numbers associated with each keyword so you have a reference to go by for the next step. Try and get 20-30 keywords you want on a list to have a better chance of narrowing down to the top 10 you may want to use. After you've gotten a list together with notes of the numbers for each keyword, it is time to look at Google/Insight.
This site is to help you get a more specific idea of the keywords you should use to target your specific area.
The highlighted sections in the picture above gives you the main sections to put your information. The highlighted area on the left shows you where to type in your keywords, and the area on the right is where you will put your specific location. After searching for keywords on the Adwords site, I found that "dog dallas" was a good keyword with low competition and high clicking rates. But let's see what happens when I look in the area of Dallas and how many people possibly search this particular keyword in the Dallas Area.
Take a look at the graph after putting in the keyword and location information. This graph actually shows us how often the people have searched "dog dallas" in the Dallas area from 2004 - present, showing us that this keyword is doing quite well. It's maintaining a level of searching throughout the years. And by knowing that the competition is low for Adword use, it gives us an idea that not many other sites are using the same keyword, making this a great keyword to use for us.
To stay in the competition you want to keep in mind that after doing this same process for other keywords you may want to use. You will find that some keywords that may have looked good in the Adwords site may not look as good in the Insight site so keep that in mind. Also keep in mind that it takes about a month or two for Google to put your site into their system so don't expect to be found on search engines the same or next day. Also, keywords are always changing so to do this same process every 2-3 months is a good idea to make sure know what you're viewers are looking for, keeping you connected with the thought process of your customers, only making your company having an advantage for future marketing.
These same strategies can be used for keywords for both websites and video marketing.
http://www.dietproductions.com/
Stephen Benavides
Matt Topolski
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