Content is Key in Video Production and Video Marketing

Content is Key in creating a video

Every time I have a scheduled shoot one of the questions I'm asked is how long is the video going to be? I first ask what they mean so there isn't any confusion but when they explain the final length of the finished video, I get a little concerned of their expectations. It turns out as most business owners think, when they pay for a video they obviously want they're money to go a long way. Just like any one spending a large amount of money on anything, people don't want to feel like their money is going to waste. So when I have to produce a video for a client, they want to know how long the finished product will be so they can have as long as a video as they can get. And I have to explain to them and anyone who is reading this right now, that is the biggest mistake you can want when having a video produced for your company. Having a longer video crammed with as much information as possible is one of the biggest mistakes anyone can make for a video to market to your viewers. Why? Well think about it, when was the last time you wanted to sit through a 30 minute video to finally hear 5 minutes of information you were looking for? I can promise you, unless you really really really wanted to know that information and you knew you couldn't find the information anywhere else would probably be the only time you would consider it. But, you also wouldn't like having to wait for the information you were waiting to hear. But when you have a short video with brief information on only the topics you were looking for, you are more likely to go back to a place where you have a choice of multiple short videos clips to watch rather than one long video with tons of information crammed into it. So content is key! It's not the length of the video that makes the difference, it's the content the video has. A video that is short and to the point with one topic highlighted for the video will have more of an impact. Not only will this attract more viewers and keep them interested, but it also gives you the ability to break up information into multiple videos increasing your chances of reaching more viewers, thus helping brand your company. So, the next time you are looking to have a video made, think about what your content for the video is going to be rather than the length of the video.

www.dietproductions.com
Stephen Benavides
Matt Topolski